Do you feel lost with how to reach your audience?
Do you have amazing Art and no one to buy or share?
It can be so daunting! I imagine you may feel like you are staring across the water at all these amazing people you WISH were your fans, or maybe just seeing crowds clamoring for other artists’ work and wondering,
How the heck did they do that?
How can I find fans that are that excited about my work?
You may feel like you’re on an island, and really want to come join the party.
If only there was a bridge, a way to reach them!
Because, it you had a bridge, I imagine you would walk across it. I imagine you would be so grateful to have a path and a way to CONNECT with your audience and go Full Time with your Art.
So, what is the bridge?
Last weekend was very powerful. I had my Fearless Academy retreat and clients from all over the world flew into NYC. It’s been a magical journey with them, and they all came to this program to live their calling, build their following, and create fearlessly.
On Saturday night, I sent them out into the streets of Williamsburg, Brooklyn to do three things.
One of the three, was to go up to a stranger and interview them, asking this simple question,
What does Art mean to you?
While my clients left on their secret mission full of nerves, when they returned, their energy was very different.
They were relaxed, and even more so, they were inspired.
Each one shared a story of how people were so willing to share, and how many lit up when asked this question.
The answers?
Art is intuitive
Art is imagination
Art is relaxation
Art has perspective
Art is neutral
Art is inside all of us
Art is life
Art is pleasure
Art makes me happy
Art expresses grief, joy, and struggle
Art is everything
Many of these interviews happened in Domino Park, right on the water, right in the shadow of the Williamsburg Bridge, lit up like a million stars in the crisp October night.
And my clients were surprised, inspired, and ultimately found themselves connecting with what Art means to THEM.
Turns out they actually had a lot in common with the strangers on the street.
Lastly, they heard,
Art is an opening.
Art brings people together.
We can easily isolate and feel no one wants or cares about our work. Society has done a fabulous job of creating a myth called,
the starving artist
OR
you must suffer for your art
And this can lead to you being afraid to ask for what you are worth and really create a solid business with your Art.
You’ve heard it from friends, family, and it can feel so lonely as you are really following your passion and your calling to have the strength and courage to truly do work you love.
But, what if the bridge is there right in front of you?
What if the bridge is there waiting for you to cross?
We were all born creative, but YOU made the decision to create a life from it. You made a decision to make this your calling, and it’s because deep down, I imagine you believe what the people on the street of Williamsburg said loud and clear,
Art brings people together.
Art IS the bridge.
Your work is what connects with your audience’s heart, especially those that left their crayons and paintbrushes in the closet when they were young.
Art is the opening to what we ALL share together, our humanity.
Your words
Your songs
Your images
Your dance
They ARE the bridge to your audience.
Art is what we share, and by you putting your work out to the world, you are allowing your audience to access that piece of their hearts they deeply want to keep alive.
I’ve done this exercise for my clients for three years in a row, and every year, I see my clients leave scared and unsure, and return inspired and confident. They feel renewed to create, because now they understand,
Art brings people together.
We all feel loneliness, and what if your art is the bridge for YOUR audience to cross a bridge from sadness to joy, from fear to relaxation, from confusion to inspiration?
What if the bridge actually goes BOTH ways?
Your work matters, and the world needs you.
And you need the world.
Open your eyes to the bridge, it’s right there.
And we cross it together.